Event Flyer

Using GIMP, I created a flyer for a hypothetical book club meeting. First, I found a bitmap image with stacked books of varying colors. The image had a solid background which I removed using the selection tools in GIMP so that I could add a different background later. I used an artistic GIMP filter to make the books appear less realistic and more cartoony, almost as if they were drawn in a book themselves. Next, I added another bitmap image that appears to be a worn and slightly-crumbled sheet of paper. I wanted to place this image in the background because it fits well with the book theme. Although the image is not a solid color, the texture offers a lot of negative space. Instead of crowding the flyer with several images, I used the minimal paper background to bring more attention to the colorful books in the foreground. This avoids overwhelming the viewer with irrelevant elements. For the textual information, I kept everything aligned to the left for consistency. I also chose bright font colors that not only match the books but contrast the soft, simple background image. Proximity was important to me as well; I placed all of the flyer's details immediately under the title to avoid diverting the viewer's attention. Overall, the design principles I utilized were: signal vs. noise ratio, empty space, contrast, repetition, and proximity. 

To see an animated version of the poster that includes a snowy foreground, click on the arrows. I chose this animation effect because it contrasts the theme of "interesting books, warm tea, and great conversations." On a cold snowy day, what better place to be than a friendly and warm book club?

Logo

Using Inkscape, I created a logo for an educational institution in Palm Bay, Florida called Great Leaps Academy. The mascot for this school is a frog, so I chose to design a frog as the main focus of the logo.

To design the frog, I started with three simple ovals. Combining these ovals created the general frog shape. For these shapes, I chose a soft green "fill" color and a darker green "stroke" color to give the logo some contrast. I used the brush tool to erase half of each small oval's outline—I wanted only the outside of the frog to be dark green. Next, I created two white circles and two black circles inside the frog to create the eyes. The logo felt very flat at this point, so I added white triangles using the polygon tool. I gave these triangles a soft gray stroke color to create more dimension in the pupils. Lastly, I created two final circle shapes to create the nostrils and opted out of designing a mouth. I wanted to keep the face minimal; as a logo, I felt it did not need to realistically portray a full frog. 

The final step was incorporating textual information into the logo. I used a bubbly, dark green font to match the outline color and placed the text directly below the frog shape. In the end, I created a very minimal logo that can be used on the school's website, in newsletters, or on other school items.

Infographic

I created the infographic to the right using Canva for Education. The topic was inspired by a previous course project in which I researched and interviewed members of an educational organization of my choice. I chose Heart the Chart, a group of educators that share a love for evidence-based methods in teaching. The organization studies and shares techniques and tools for implementing fluency-based measurement in classrooms, clinics, and other educational facilities. 

I used a color palette of blues, purples, and white in my infographic design. Using Canva's elements and tools, I created a simple logo to display at the top of my design. I structured the infographic so that the most important information sits at the top, and as the viewer scrolls down, he or she is introduced to more details. I created rectangles with shadows to display dates, acronyms, and keywords. I wanted to bring more attention to these visually interesting elements, so I made them stand out using color and shape contrast. I also utilized the picture superiority principle of design by incorporating a picture-based "equation" to represent the organization's "formula": a combination of love and science.